Practical wisdom for founders moving from operator to strategic leader.
FounderSherpa is the monthly newsletter for scaling B2B founders who are building stronger teams, clearer systems and businesses that can grow beyond their own day-to-day involvement. Each edition helps you think through the founder's changing role: what to delegate, where to add structure, how to strengthen the leadership team, and how to prepare the business — and yourself — for what comes next.
Read by founders, post-exit entrepreneurs and advisors working with scaling B2B businesses.
Join FounderSherpa.
Get monthly insight for scaling founders moving from founder-led to leadership-led.
No jargon. No hype. Just practical insight for scaling founders. You can unsubscribe at any time.
What you'll receive
FounderSherpa brings together lived founder experience, practical frameworks and honest reflection on the realities of scaling a business.
Each month, we share lessons from founders who have built, scaled, stepped back, sold or started again. The focus is always practical: what changed, what worked, what failed, and what other founders can learn from the journey.
You can expect thoughtful interviews, short essays, Sherpa Systems, leadership team insights, succession and exit readiness guidance, and reflections on the personal transition that comes when the founder's role begins to change.
Who should subscribe
FounderSherpa is written for founders who are no longer at the very beginning, but not yet where they want the business to be.
You may be running a £1m–£10m B2B company. You may be building a leadership team, but still being pulled into too many decisions. You may be starting to think seriously about succession or exit, even if that is still years away.
The newsletter is for founders who want practical experience over theory, calm guidance over hype, and honest conversations about what it really takes to move from founder-led to leadership-led.
Robin combines three great qualities - intelligence, a willingness to experiment, and infectious enthusiasm.
No jargon. No hustle culture. No generic leadership advice. FounderSherpa is built around lived experience, useful frameworks and the kind of honest reflection founders rarely get from the outside.